Can we still afford to not use Social Media Marketing?

There are some fascinating statistics surrounding South Africans on Social Media for 2012. Why not take a look at this video and let us know what you think in the comments below.

Here’s a few highlights for those that don’t want to take a peek:

• An astounding 91% of South African internet users have a Facebook account
• There are over 4.8 million South African Facebook users
• 50% of South African Facebook users use their mobile phones to interact
• The average Facebook user spends 700 minutes a month on Facebook (and you still think you don’t need Social Media for your business?)
• There are 1.1 million Twitter users in South Africa, however, only 405000 users are active
• South African Twitter Users send 470,000 Tweets per month.
• Johannesburg is the city in South Africa that is the most active on Twitter
• There are more than 1.5 million Linkedin users in South Africa – Do you use LinkedIn? If so, what benefit do you find most important?
• Only 29% of South African internet users have a Linkedin Account
• South African YouTube users upload 48 hours of video every minute onto the website.
• Surprisingly, there are already over 460,000 registered South African Google+ users. The majority of these people are technically gifted, artists, authors or journalists.

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