So by now we’ve all realised that Google just doesn’t stop launching pretty cool products. Monday showed the latest of innovations as Google+ launched the long awaited Google+ Pages.

I, for one, have been waiting with bated breath for this moment, as Google+ seems like the perfect platform for corporates, after all, it’s a sharing network, not just a social network. As companies, we’re looking less to interact on a personal/individual level, but rather to get our information out there and to reach as many people as possible. With Google+ this finally seems possible.

This is not to say that we should give up on Facebook, Twitter and other SNs, but rather to take advantage of  a much simpler medium, which I have little doubt will take the lead on corporate marketing.

For those that are on Google+, take a moment to visit our Google+ Page to see what it’s all about.

One of the things I love about Google+, is that it learns from others’ mistakes and has taken the best of each network and implemented them into one. A few of my favourite being:

Twitter:

• The ability to share and interact with thousands of strangers. Yes, we can do this through other networks, but Twitter magnifies it and makes even the loneliest of souls feel like the popular jock.
• Oh my goodness, we can actually use #hashtags!

Google Wave & Google Buzz:

• They took note of why these networks failed on such a grand scale and created a network whose design rivals every current social network, with it’s clarity and ease of use. It looks pretty, but only  because of its simple structure.

Facebook (before trying to mimic Google+):

• They noted how people communicated differently with various groups and how communication was limited when they couldn’t communicate with individual groups, but had to communicate with everyone. Cross-communication led to annoyance and Google+ took advantage of this by creating ‘circles’ – creating an easier way to communicate with friends, colleagues, strangers and whom ever else you please.
• Like vs +1 – They’ve taken FB’s ‘like’ button and maximised it with the +1. Now, not only can you tell your friends you ‘like’ something, but that shows up on Google search and if you want to find out more about someone, you go to their G+ profile and click the +1 tab to see what they ‘like.*’

All networks:

• They’ve amalgamated mentions, private messages, direct messages, inboxing, posting a status, posting links and almost every other form of communication into one box. You want to inbox someone? All you need do is share a ‘status’ with only that person. Chat to everyone? Make that status ‘public’.

I could go on for ages, but I’m sure you follow me. As you’ve seen here, Google+ is as simple as you can get, so I’m not going to walk you through creating a page. Trust me, you can do it yourself.

Don’t forget to subscribe to our Social Media Blog (the Follow button at the bottom right hand corner) to receive a free Social Media e-book! And check out our Google+ Page to see what it’s all about!

*Bet Facebook wishes they’d thought of that…

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