Facebook Advertising Guide - SaysSEZ

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South Africa in Social Media

May 4, 2012 in Business Blog

Can we still afford to not use Social Media Marketing?

There are some fascinating statistics surrounding South Africans on Social Media for 2012. Why not take a look at this video and let us know what you think in the comments below.

Here’s a few highlights for those that don’t want to take a peek:

  • An astounding 91% of South African internet users have a Facebook account
  • There are over 4.8 million South African Facebook users
  • 50% of South African Facebook users use their mobile phones to interact
  • The average Facebook user spends 700 minutes a month on Facebook (and you still think you don’t need Social Media for your business?)
  • There are 1.1 million Twitter users in South Africa, however, only 405000 users are active
  • South African Twitter Users send 470,000 Tweets per month.
  • Johannesburg is the city in South Africa that is the most active on Twitter
  • There are more than 1.5 million Linkedin users in South Africa – Do you use LinkedIn? If so, what benefit do you find most important?
  • Only 29% of South African internet users have a Linkedin Account
  • South African YouTube users upload 48 hours of video every minute onto the website.
  • Surprisingly, there are already over 460,000 registered South African Google+ users. The majority of these people are technically gifted, artists, authors or journalists.

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SEO & Social Media Marketing

February 27, 2012 in Business Blog

One of the major problems that South African SMMEs (Small, Medium and Micro Enterprises) face is that they haven’t the infrastructure, resources or knowledge to build an effective website.

Many have one page website, with no links to alternative resources, any additional information, some even lack contact details, but the main problem that almost all of them face is that they’re not optimised for search engines (search engine optimisation).

What this means, is that your website was not built with what Google/Bing/Yahoo are looking for. They haven’t the foggiest what your site is about, as the clues they look for aren’t there.

Now, you know that we offer SEO services, which means we look at your website on an individualized way and restructure/rewrite and reformat in the correct way, working with meta-descriptions, robot.txt files and all those complicated aspects, but we know that you may not have the funds to invest in something like this as yet. So, when we came across an extraordinarily cheap book on SEO and Social Media Marketing, we decided we’d have to share it with you.

People are searching for your products and services, but can’t find your website. What this book describes is how to get traffic by either buying it, or attracting it, at next to no cost. Something we can all do, if we just spend a little time on it.

You BUY traffic using pay-per-click (PPC) paid advertising or banners and impression-based ad campaigns. You ATTRACT traffic organically using tactical onsite and off-site search engine optimization (SEO) techniques, and implementing a calculated social networking strategy.

Discover the tactics you’ll need to employ to transform your website into a powerful selling tool and lead generator. Click Here.

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Facebook Slider Plugin

February 10, 2012 in Business Blog

As you may or may not know, this website is based on a WordPress platform. I’m not embarrassed about it, quite the alternate. We’ve found that WordPress has the unique ability to be entirely customisable, whilst being extremely user-friendly and, let’s face it, even the experts like a bit of easy-to-use software every now and then.

So, while working in WordPress, we’ve found a few Plugins quite useful. Firstly, Yoast’s SEO Plugin was recommended to us from the word go. Without a doubt, this has to be one of the best Plugins we’ve found. It makes life so much easier and, again, is simple to use.

We’re still struggling to find the right Social Media Icon Plugin, but we’ll get there, although today I came across quite an innovative design for a Facebook Plugin for WordPress. I’m not sure what to make of it, but take a peek and let me know what you think. I love, but can see some setbacks. Perhaps you’ll find this on our site soon….Click Here!

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Facebook Advertising Guide

February 10, 2012 in Business Blog

You Want To Learn An Online Advertising System That Is More Targeted And Less Expensive Than Google AdWords?

The Facebook Advertising Guide will show you all you need to know how to create successful marketing and advertising campaigns right on Facebook.

 

You will learn how to avoid costly mistakes that can be crucial to your online marketing success. You will also learn how to create great Facebook Pages, Groups, Places, Social Plugins and how to use them to your advantage in your business marketing.

Click Here

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