South Africa in Social Media
May 4, 2012 in Business Blog
Can we still afford to not use Social Media Marketing?
There are some fascinating statistics surrounding South Africans on Social Media for 2012. Why not take a look at this video and let us know what you think in the comments below.
Here’s a few highlights for those that don’t want to take a peek:
- An astounding 91% of South African internet users have a Facebook account
- There are over 4.8 million South African Facebook users
- 50% of South African Facebook users use their mobile phones to interact
- The average Facebook user spends 700 minutes a month on Facebook (and you still think you don’t need Social Media for your business?)
- There are 1.1 million Twitter users in South Africa, however, only 405000 users are active
- South African Twitter Users send 470,000 Tweets per month.
- Johannesburg is the city in South Africa that is the most active on Twitter
- There are more than 1.5 million Linkedin users in South Africa – Do you use LinkedIn? If so, what benefit do you find most important?
- Only 29% of South African internet users have a Linkedin Account
- South African YouTube users upload 48 hours of video every minute onto the website.
- Surprisingly, there are already over 460,000 registered South African Google+ users. The majority of these people are technically gifted, artists, authors or journalists.






